Unlocking Instagram’s New AI Tools: A Step-by-Step Guide for Brands and Business Owners
Instagram has launched a new AI feature, and it’s designed to make managing your account easier. Think of it as your personal assistant, trained on the content you’ve already shared. It can respond to messages, help you test engagement strategies, and keep your brand voice consistent—all from a space Instagram calls your AI sandbox.
Here’s how to set it up and make it work for your business.
What Can Instagram’s AI Do?
The AI is specifically built to:
Engage with your followers by responding to messages in your tone.
Assist with content ideas, including posts and captions.
Act as your testing ground to try new ways of interacting with your audience.
It’s like having an assistant that knows your brand inside out.
How to Turn On Instagram AI for Your Account
1. Make Sure You’re Set Up
Your Instagram account needs to be a public business or brand account. If you haven’t switched yet, go to Settings > Account > Switch to Professional Account and follow the prompts.
2. Activate the AI Feature
Head to your profile and tap the AI button.
3. Customize Your AI
Select the > on the information bar and start filling in your AI’s profile.
Include details like your brand’s tone, mission, and focus areas. This ensures the AI represents you accurately.
4. Test Your AI in the Sandbox
Use this feature to see how the AI responds to messages and interacts with your audience before it goes live.
5. Put It to Work
Once you’re satisfied with the setup, let the AI assist you with engaging followers and creating content.
Why You Should Use Instagram’s AI
This tool isn’t just about saving time—it’s about elevating how you interact with your audience. You can maintain your brand’s voice while automating repetitive tasks, test new ideas, and create stronger, more consistent connections.
It’s designed to work for you, not replace you.
This AI feature offers an exciting opportunity to simplify your workflow and focus on what really matters—growing your brand. Ready to try it out?
Log into Instagram and explore what it can do!
References:
• Plann That: Meta AI Instagram Update
• Meta Blog: Meta AI Assistant
• TechCrunch: Instagram AI Features
• The Verge: Meta’s AI Tools
These sources provide detailed insights into Instagram’s AI tools and their applications for brands and businesses.
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